PROJECTS

1st place — EEG × CORE Vercel Hackathon, 2026.

Superstore replaces in-store surveillance with simulative agents. Walmart spent $7B optimizing store layouts using customer tracking. But it's slow, expensive, and increasingly illegal as privacy laws tighten. Inspired by Stanford's Generative Agents paper, we built a synthetic shopper population: each AI agent has a persona, budget, and shopping list, and navigates a real store grid using a utility function derived from the Larson et al. (2005) consumer corpus from Wharton. Drop in a product catalog and store blueprint, and in 90 seconds you get heatmaps, conversion metrics, and ranked interventions — move this aisle, reprice this SKU — with projected daily lift. A/B test the store before touching a shelf.

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2nd place — NYU × Columbia Claude Hackathon, 2026.